Search Engine Land » Platforms » Google » Google Analytics » Google Analytics 4: A breakdown of Demographic and Tech details reports Share Google Analytics 4's navigation might look bare ...

The launch of the Demographics reports in 2013 means we can now have some very powerful data at our fingertips to help us understand our website audience much better. To get this data, you need to ...

Provides Specific Marketing Insight Google Analytics has an “ads personalization” feature that creates highly targeted marketing strategies based on audience demographic and behavior.

As shown in this example, the property does not have Demographic and Interest Report Enabled. Hence, Google Analytics will suggest you enable the report to better insight. Since the notifications ...

One of the reasons demographic data has persisted is that it’s easy to collect. However, with modern search analysis tools, such as Google Trends or Google Analytics, it’s possible to see the ...