We talk dominance, disruption, and the future of ad tech with Ari Paparo, former Google exec and author of Yield.

Apple Search Ads is now Apple Ads and this is no small name change. It is the equivalent of the shift from Google AdWords to Google Ads years ago. Just like when Google expanded beyond search ...

Katie Malkin leads Via's policy efforts on the East Coast, where she works with state departments of transportation and legislatures to expand funding for innovative public ...

Explore the potential end of Google's search monopoly and its implications for digital marketing. As AI systems like ChatGPT ...

One way to achieve this is through a short audiobook trailer, which extends beyond simply offering an audiobook sample on ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000.

Instead, use the Google Ads API, which is currently up to version 10 and first went out of beta over two years ago. AdWords API going away. Again, the AdWords API will be going away tomorrow.

Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of sweeping reorganization of its digital ads platform. The ...

Google has announced they are rebranding their 17+ year old brand money maker, AdWords, to simply Google Ads. Google launched AdWords back on October 23, 2000, almost 18 years ago, and was the ...

Formerly known as Google AdWords, Google Ads is intended to make it easier for main street brick-and-mortars to advertise across partner pages, video, search, and more in order to reach potential ...