We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

For the quarter, Google is expected to post adjusted earnings per share of $2.17 on revenue excluding traffic acquisition ...

TelevisaUnivision CEO Daniel Alegre said the July-to-September quarter is tracking "in line with expectations," with ...

Alphabet has also been embroiled in an antitrust challenge after court ruled that the company illegally operated a monopoly ...

Following the casting news for Nintendo's upcoming Legend of Zelda film, Google decided to add a little Easter egg to its ...

In a move that feels both surprising and perfectly on-brand, Google has gone ahead and just shown off the upcoming Pixel 10 ...

These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, "Turn on Al Max in your campaign to use brand inclusions ...

Alphabet , faced with unprecedented threats from AI rivals, will be keen to assure investors this week that the company's own ...

Google is testing a new format for ads displayed in Gmail Gmail shows users tailored ads in the Promotions tab A video ...

Shoppable ads in Gmail may not be a fully rolled-out thing yet, but they could be. A new report details Google's testing of a ...