We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

For the quarter, Google is expected to post adjusted earnings per share of $2.17 on revenue excluding traffic acquisition ...

TelevisaUnivision CEO Daniel Alegre said the July-to-September quarter is tracking "in line with expectations," with ...

Alphabet has also been embroiled in an antitrust challenge after court ruled that the company illegally operated a monopoly ...

The brand’s new Camera for an Analog Life campaign is unapologetically human, celebrating imperfection, real connection, and ...

Following the casting news for Nintendo's upcoming Legend of Zelda film, Google decided to add a little Easter egg to its ...

In a move that feels both surprising and perfectly on-brand, Google has gone ahead and just shown off the upcoming Pixel 10 ...

These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

Google's parent firm Alphabet will be keen to assure investors this week as it faces stiff competition from its AI rivals.

Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, "Turn on Al Max in your campaign to use brand inclusions ...

A new report by Vital Strategies’ Tobacco Enforcement and Reporting Movement (TERM) found that tobacco companies are using ...