Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or ...

Google said it plans to appeal a federal judge’s antitrust decision that proposed milder remedies for restoring online search ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

Marketing without sales tracking is like pouring water into a leaky bucket. You might feel like you're doing something, but ...

Chatbots are pivoting to the ad model and optimising for eyeballs. As subscription revenue plateaus, AI developers are ...

Google has launched a new search tool called AI Mode which summarizes search results so well users probably won’t click ...

Prosecutors aren’t the only ones arguing for a smaller Google. Some critics say it might be better for investors, customers ...

While generative AI has thrown gasoline on the fire of ad fraud, it also provides tools we need to fight back more ...

Veo, Gemini, and Project Astra—are set to transform marketing by replacing traditional content creation & customer journeys ...

CHATBOTS might hallucinate and sprinkle too much flattery on their users. “That’s a fascinating question!” one recently told ...

Meta also plans to let advertisers personalise ads using AI, so that users see different versions of the same ad in real time ...

Mark Zuckerberg’s Meta is now eyeing direct access to brand marketing budgets, posing a potential challenge to creative and ...