The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes in clicks and cost between two timeframes. Located under the “Dimensions” tab (View ...

Today, Google is rolling out a brand new Paid & Organic report in AdWords that gives advertisers at-a-glance insights into query performance across the Google landscape. This is pretty big news ...

Once the report is created you will be presented with a roll up of information such as Top Increases, Top Decreases, Total Change and more. These data points will be available for both cost and clicks ...

This analysis of the new Drag-And-Drop Report Editor on Google AdWords explains the benefits of its functionality, while also noting the elements that were not included in the update. This week Google ...

Spend­ing on Google will increase by 15–20% YoY. We have seen a 15% YoY increase in ad spend despite a fall in CPCs (i.e. all the increases were volume-driven).

In WebmasterWorld, a Google AdWords advertiser mentions that he's having difficulty tracking his ads because it appears that Google has mixed his uniquely tagged keyword ads with creative ads.

A new report in Google AdWords will show advertisers roughly how long it takes users to convert after clicking on an ad.. Not every ad click leads to an immediate conversion, but that doesn’t ...

How does performance compare between a paid Google ad, an organic search listing or the two combined? A new AdWords report, recently released by Google, is designed to help answer that question.