Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion ...

Google Insights for Search tracks how the interests of visitors to a Website change over time. Conversion Optimizer automates cost-trimming strategies within AdWords.

Search Engine Land » Platforms » Google » Google Ads » How To Use AdWords Broad Match Modifier: A MallowMayhem Example Chat with SearchBot Please note that your conversations will be recorded ...

Google AdWords has introduced new IF functions to search ads which allow ad text to be customized based on whether or not specific parameters are met.

AdWords IF Functions help you customize ad text to personalize your paid search ads. Here's how they work, and how to use them to target audiences to drive more conversions.

Is this digital version of the Yellow Pages too powerful to pass up? Or is Google AdWords a total waste of time?

Google AdWords Keyword Match Types and Negatives: The Ultimate Guide Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad ...

8 Things Wrong with Your Google AdWords Campaign You may think you’re getting good value from your paid Google AdWords campaign, but chances are you could be doing better. Here’s why.

I decided to run a Google AdWords campaign to direct people to my book. It didn’t go exactly how I’d hoped.

Google AdWords may be the dominant force when it comes to digital marketing, but it's very possible to perform highly successful online campaigns without it.