Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Google’s taxonomy for AdWords may not be obvious to first-time users, so here’s the fundamental thing to know: Your ads are segregated into Campaigns, each of which can have multiple Ad Groups ...

Google made a record $21 billion in revenue in 2008 - more than 95% of it from AdWords. That much is a familiar story; Google has been breaking its own records for years.

Thankfully, this isn't the only way to use Adwords. In fact, it’s not even close. Here are six unusual ways to use Google Adwords that you probably haven’t tried yet.

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with ...

AdWords turns 15 this month. The official birthday is October 23, but Google is celebrating the milestone today.Google’s not much of a stickler for exact birthdays, though; the company marked ...

Google AdWords has undergone a host of changes over the past 12 months, some cosmetic and some functional. Google’s prime revenue-driver has a new, intuitive look and feel that makes it even easier ...

Google’s line of dynamic features and ad sets is its way of helping with all the manual processes required to set up an effective AdWords campaign. Products like Dynamic Remarketing and Search ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of ...

Most Google advertisers understand that AdWords is a live, 24/7 auction by keyword–the cost of your click is influenced by what all advertisers bidding on it are willing to pay.

As Google owns the largest paid search platform, we’ll focus on AdWords first. Listed below are the most expensive keyword categories in Google AdWords, and the average cost-per-click of each.