A groundbreaking Connecticut brewery is celebrating 10 years in business with some new duds. Groton’s Outer Light Brewing Company announced a new look and new beer on Tuesday. The company launched a ...

From the early days of skiing to modern designs, these are our favorite ski resort logos for no particular reason.

An example of this is FedEx ... and put to use on everything that carries the business name. A good logo design displays the overall essence of the business and is immediately recognizable ...

and this logo has become the signature logo of Nike's entire brand of sports apparel. Good logos are critical for a business, as they establish the brand in a way that resonates with its customers.