Everyone has their go-to ice cream truck treat — the one that flings you out the door the moment you hear the jingle coming in your direction — and mine has always been Good Humor's Toasted ...

Despite being an iconic symbol of summer, challenges ranging from rising costs to brick-and-mortar competition are putting a chill on profits for many ice cream truck vendors. As a result, the ...

Burt's Good Humor bar's key to success was the stick to keep you from getting sticky, and the idea of selling it out of signature branded white trucks. These early ice-cream trucks weren't the ...

A drive by Englewood Cliffs-based Unilever USA’s Good Humor to help keep ice cream trucks on the road is really heating up. After kicking off a $200,000 multiyear campaign to support frozen ...

(NEXSTAR) – That’s a cold move, Good Humor. Good Humor, the ice cream brand that was once synonymous with frozen treats and the trucks that sold them, has confirmed the discontinuation of a ...

Jiffy Lube and Good Humor are teaming up on an initiative to help neighborhood ice cream trucks stay on the road all season long. Rising operating costs threaten the future of ice cream trucks ...

I don’t have any air conditioning. A lot of trucks do. I just have this little fan,” said Jacobs, who owns Pop’s Good Humor Ice Cream Truck. The 68-year-old said he retired a few years ago ...