Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by “Got Milk?” ads.

Vitamins? Minerals? Botanicals? Extracts? Choosing the right supplements can be confusing. An expert offers five tips to help ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Proposals by Robert F. Kennedy Jr. and Bernie Sanders range from more disclosures in commercials to an outright ban.

Choosing the right foods to eat before bed can help your body relax and give you a better night's sleep. The post What to Eat ...

Brand purpose has become a misunderstood buzzword, argues columnist Andrew Tindall. Treated as a consistent, emotional ...

The tragic case of a Good Samaritan from Sheffield began and ended with one sentence: “Chris was just trying to help.” ...

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness of a TV ad spot. But with both brands’ and consumers’ wallets tightening in ...

We have three specific calls to action for this committee’s consideration: 1. Advertising Reallocation: We ask the province and its Crown corporations to direct their advertising spending away from ...

A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

Until now, advertising creative has been constrained by time, budget, and scale. Today, that paradigm is being shattered with ...