Explore the financial dynamics of golf's biggest events in the Business of Men's Golf Majors 2025 report. Delve into media rights, sponsorships, an ...

ORLANDO, Fla. (June 5, 2025) – Lincoln Financial (NYSE: LNC), a trusted provider of retail life and annuity solutions and workplace benefits, today was named presenting sponsor of the epic GolfPass ...

It can be tough when a long-time sponsor backs out of a commitment, but members of Tiny Township council opened their own pockets for their upcoming charity golf tournament.

Keystone Solid Surfaces announced as new title sponsor for Wichita Women’s All Pro Tour event, Heritage Classic, coming this summer.

It’s a lot like a jigsaw puzzle, finding the right pieces – money, sponsorship needs, golf course, calendar dates and television times – to fit together for the perfect picture.

This week's roundtable dives into sponsor exemption requests that got rejected, and the difficulty of shoot 59 on the PGA Tour.

Akie Iwai made the best of a sponsor’s invite to shoot a 10-under 62 and lead by three strokes after the first round of the LPGA’s Thailand tournament at Siam Country Club’s Pattaya Old Course.

Alberto Valenzuela and Rick Pano sent a letter to the Trump Organization with the subject: Transforming LPGA into True Global Golf Tour.

Beginning this week, GOLF's Subpar podcast—hosted by Colt Knost and Drew Stoltz—will welcome a new presenting sponsor: Fanatics Sportsbook.

Reebok is re-entering the golf market and will become the official footwear and clothing supplier of DeChambeau's Crushers GC.

Since 2014, Hero MotoCorp has been the sponsor of Tiger Woods ' Hero World Challenge. Before that, it was called the Northwestern Mutual World Challenge and had a different sponsor.

TV is a problem The next commissioner will take over a tricky television situation. Right as women’s golf (and women’s sports across the board) are having a major moment, the LPGA is fighting ...