Simon Sinek, a renowned author and motivational speaker, introduced the concept of the Golden Circle in his book "Start with Why." The Golden Circle is a straightforward but powerful framework ...

The thesis of Simon’s “Start with Why” is his discovery of The Golden Circle. There are three parts of The Golden Circle: Why, How, and What. Some B2B companies know how they have achieved ...

Branching off from Simon Sinek’s Ted Talk, Sergio Brodsky dives into the mechanics of brand-building by looking at how some iconic and symbolic brands position themselves. Since his emblematic Ted ...