Godrej No.1, the soap brand from the house of Godrej Consumer Products (GCPL), has partnered with actor Shaheer Sheikh to launch a new TVC campaign for its sandal & turmeric soap.

Brand: Godrej No.1Lead Agency: Mindshare IndiaRegion: APAC. Strategy Objective. The Indian soap industry is highly concentrated with top 50 brands holding almost 90% market share. Most brands still ...

Soap brand Godrej No.1 has partnered with actor Shaheer Sheikh to launch a new TVC campaign for its sandal & turmeric soap. The TVC features the actor and is themed around ‘Tum Hi Ho No.1’.

Godrej Consumer Products Ltd (GCPL)’s soap brand Godrej No.1, has partnered with actor Shaheer Sheikh to launch a new television commercial (TVC) campaign for its sandal and turmeric soap.

Also, the company set up a new factory at Guwahati in Assam for manufacture of hair colour and toiletries during the year 2001-02.During the year 2002-03, the company launched Godrej No. 1 ...

Godrej Group arm GCPL, which owns soap brand Godrej No 1, has also reduced prices of soaps by 13 to 15 per cent. Analysts opine that the reduction in prices would help drive growth in volumes in ...