But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

A mum has issued a warning after her eight-year-old daughter developed a ‘red burn’ after she kissed her while wearing lip-plumping gloss. Sarah Davies, 41, from Brighton, put on the Too Faced Lip ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.