Generic brands, sometimes referred to as “private label” or “store brands,” are increasingly popular today as shoppers face rising food prices in grocery stores.

Health Affairs' Rob Lott interviews Keith Drake of Greylock McKinnon Associates about his recent paper that explores trends ...

If you are buying name brands like Advil, Tylenol, Bayer Aspirin, Prilosec, Zyrtec, Claritin and Sudafed, you are wasting ...

Patent and trademark enforcement has become an important economic tool for entrepreneurs.

What do you associate with the word "generic?" Do the words "inferior" or "tastes like cardboard" come to mind? Or do you, ...

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However ...

Many items we use every day, like zippers and escalators, were once brand names. Even heroin, which no one should use any day, was a brand name. These names are or were trademarked, but are now ...

Liraglutide, sold under the brand name Victoza for diabetes, is an earlier iteration in the same class as semaglutide, the active ingredient in Ozempic. Both are sold by Danish drug giant Novo ...

After tracking the prices of Thanksgiving dinner staples, Wells Fargo discovered that the gap between the cost of a full meal using generic brands and one prepared with national name brands is ...

Emma Conway says generic and brand-name drugs must have the same milligrams of medicine in them.(Supplied) Typically, after a drug company researches, develops and markets a medication ...