Generic brands, sometimes referred to as “private label” or “store brands,” are increasingly popular today as shoppers face rising food prices in grocery stores.

Health Affairs' Rob Lott interviews Keith Drake of Greylock McKinnon Associates about his recent paper that explores trends ...

If you are buying name brands like Advil, Tylenol, Bayer Aspirin, Prilosec, Zyrtec, Claritin and Sudafed, you are wasting ...

Patent and trademark enforcement has become an important economic tool for entrepreneurs.

What do you associate with the word "generic?" Do the words "inferior" or "tastes like cardboard" come to mind? Or do you, ...

Product resellers must decide what mix of brand name products and generic goods to provide. Consumers generally buy off-brands for price benefits. They buy brand names for a variety of reasons.

In this role, Anderson will highlight the brand’s new wellness-first restorative approach to hair care. The new Sleek & Stay Hair Serum is being promoted with a campaign that features Becky G.

Not every pair of sneakers will run you upwards of $150 but, frankly, it’s near impossible to find a reputable pair for under $20. Unless you shop at Walmart, that is. Right now, the retailer ...

Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity. Instamart has unveiled a fresh logo, which contains the ...

Founded in 1961 by parents who wanted their children with disabilities to have the same rights and opportunities as any other community member, the rebrand and new name allows Fello to go even ...