Generic brands, sometimes referred to as “private label” or “store brands,” are increasingly popular today as shoppers face rising food prices in grocery stores.

Health Affairs' Rob Lott interviews Keith Drake of Greylock McKinnon Associates about his recent paper that explores trends ...

If you are buying name brands like Advil, Tylenol, Bayer Aspirin, Prilosec, Zyrtec, Claritin and Sudafed, you are wasting ...

Patent and trademark enforcement has become an important economic tool for entrepreneurs.

What do you associate with the word "generic?" Do the words "inferior" or "tastes like cardboard" come to mind? Or do you, ...

Product resellers must decide what mix of brand name products and generic goods to provide. Consumers generally buy off-brands for price benefits. They buy brand names for a variety of reasons.