Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Each generation has a distinct set of values, preferences ...

The generational theory, developed in the early 1990s by Neil Howe and William Strauss, describes a recurring cycle of generations, each one shaped by the contemporary social and economic climate.

In her work, Lear shares generational theory insights and highlights how these are trends, not traits, but can inform better teamwork. Taking a refreshed approach to understanding on-farm team ...