The majority of Gen Z and millennials believe that age doesn't play a factor in one specific thing, although they believe aging starts young ...

Generation Z is saving for retirement at a younger age than millennials did. Find out how they're doing it and how you can catch up if you fall behind.

Roughly 38 percent of Generation Z employees reported feeling lonely at work, higher than any other age demographic, according to a new report.

In 2022, a Harris Poll survey conducted for the New York Times found that 31% of Gen Z used location-sharing apps like Find My. But according to a 2025 study, 65% of Gen Z adults use location sharing, ...

The IPSOS Generations Report 2025 study highlights a growing ideological divide between Gen Z men and women, with implications for politics, media, and social attitudes ...

Dozens of conversations with members of Gen Z have convinced me that the most prominent aspect of their generational ...

Market research firm Ipsos has warned brands and policymakers to abandon outdated generational stereotypes as it unveiled its ...

A deadpan glare is not unique to any age group, but gen Z is becoming known for theirs.Discourse about the "gen Z stare" has taken over social media.On TikTok and X, people are debating about the ...