While the marketing world wraps its mind-and org charts-around AI, Gen Z is putting it to work. And the message for brands is ...

Gen Z is a vital audience for networks ... The titles in the top right quadrant of the chart (shaded area) have made the biggest impact on this generation, combining high popularity (as measured ...

Things are looking up for the “doom-spending” generation. A new report from Bank of America predicts that, by 2035, Gen Z could be the richest generation in the next decade, amassing $36 ...

The report was based on data from the book Marketing to Gen Z: The Rules for Reaching this Vast and Very Different Generation of Influencers by Jeff Fromm and Angie Read. The researchers surveyed ...

Gen Xers may have no place in the popular imagination but, contrary to Seneca, they really do suffer. This is true both ...

The researchers defined Gen Z as individuals born between 1997 and 2012. There are approximately 78 million Gen Zers on LinkedIn globally, and the generation now accounts for about 10% of the platform ...

Gen Z is experiencing a unique form of collective grief and intangible loss. This grief is often disregarded or unfairly misread as apathy and entitlement. When named and shared, grief becomes not ...