The curious minds at Aperture explore how Generation Alpha could transform global culture, technology, and society in ...

A Gen Z woman's attempt to connect with her Gen Alpha sister led to a hysterical realization about how media consumption has changed.

Inserting reality into this conceit was never the point, in the same way that the true opponents in this hypothetical contest ...

The benchmark S&P 500 index hasn't had the best 2025 so far. It's essentially flat year to date as of May 29, but along the way, it has experienced extreme turbulence, falling by close to 20% from ...

The survey from SideHustles.com found that young employees are seeking more autonomy and meaning in their work.

I've been in the consumer space for 34 years,” e.l.f. CEO Tarang Amin told Fortune. "I've never seen a business like this.” ...

In the first of a two-part examination of so-called ‘conscious unbossing’, I explore the growing contention that many younger ...

Born between 2010 and 2025, Generation Alpha (Gen A) are setting themselves apart from their Millennial and Gen Z parents. Born entirely in the 21st Century, the newest generation is tech savvy, has ...

At 7, realizing I could jump from any height in the game and land in water ... This movie is goofy, for Generation Alpha, and it’s also for the 30-year-old millennials who made careers off of a game ...

Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The generation’s top career choice is to become a YouTuber or TikToker ...

A new generation has emerged: Generation Alpha. While the official age range for these youngsters is still heavily up for debate (some maintain the generation began in 2012 and runs through 2024 ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...