There's: "A noticeable change in student focus and engagement in school, all in regard to Gen A," Matt Eicheldinger told ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Using the prompt: "Can you rewrite this news article into Gen Alpha slang please," Newsweek ChatGPT edited a May 12 article ...

I've been in the consumer space for 34 years,” e.l.f. CEO Tarang Amin told Fortune. "I've never seen a business like this.” ...

As Generation Alpha blends gaming with social connection, brands are moving into platforms like Roblox to stay relevant—and ...

One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific period. I was curious to know more about this new generation.