“We thought it was cute,” White tells Yahoo Life. “You know, a millennial moment where all of our shopping was done through a ...

Marni Rose McFall is a Newsweek reporter based in London, U.K. Her focus is on internet trends, U.S. politics and popular culture. She has covered fashion, culture, art and music extensively.

Born between 2010 and 2025, Generation Alpha (Gen A) are setting themselves apart from their Millennial and Gen Z parents. Born entirely in the 21st Century, the newest generation is tech savvy, has ...

Understanding Generation Alpha’s travel preferences means unlocking how the youngest travelers are already shaping choices in road trips, cruises, train journeys, and more. Born between 2010 and ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for and engaging with this emerging cohort now, according to a new Mintel ...

One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...

Corrected: This essay was updated to correct information about Sandra Bland’s death and the New Orleans terror attack. My wife and I have twins born in 2010 ...

They are Generation Alpha — the most digitally connected, globally aware and socially conscious generation to date. Yet, they walk into spaces that were not designed for the realities they face.

Generation Alpha has been dethroned as the newest generation. Babies born on Jan. 1 of this new year, and for the next 14 years, will make up Generation Beta. This new surge of young people will ...

It is true that generations are groups of people born around the same time, often over about 20 years, who "experienced a common formative environment and tend to react to the world in patterned ...