The team of GM designers tasked with creating the new logo considered how to balance the history and trust inherent to the existing design with GM’s vision for the future.” The new General ...

Now, General Motors announced it too had a New Year makeover, unveiling a new logo aimed to reflect its ... That was five months of design work, launch planning, and $35 million in marketing ...

A general logo includes the company name ... on a white background has easy readability (Graphic D), but negative logo design has become more popular in recent years (Graphic E).

GM executive director of Global Industrial Design. "At every step we wanted to be intentional and deliberate because this logo signifies creative and innovative thinking across the global General ...

But trends in logo design come and go ... Botanicals and florals in general are a popular trend almost every year, and we’re looking forward to seeing how the combination of abstract and ...

“You could say that, in general, there are about 25 to 30 categories ... One major trend in the history of logo design is the evolution from ornate, figurative marks to a more deliberately ...

Pepsi unveiled a new logo on Tuesday, which closely resembles its '90s design. The redesign comes alongside rising popularity for the '90s era among Gen Zers. And it goes against the recent trend ...

The logo lockup can be used in general applications, such as a headline or a signoff. The lockup is set in Helvetica Neue Extra Black Condensed. To establish a consistent, strategic brand, please ...