This discrepancy between belief and action, known as the “attitude-behaviour gap,” is a defining characteristic of Gen Z consumerism. While it’s not unique to Gen Z, it’s particularly ...

Gen Z and millennials are especially likely to do it, with some not telling their bosses. Remote work and Gen Z's focus on work-life balance have fueled the blended travel trend. Have you ever ...

Klaus Vedfelt/Getty Images Generation Z appears to be redefining prosperity by prioritizing well-being and autonomy over financial gain. According to recent polling, nearly two-thirds of Gen Zers ...

That’s what OpenAI CEO Sam Altman said about Gen Z during a talk at Sequoia Capital’s AI Ascent event recently. It wasn’t exactly shocking, more like confirmation of something many of us ...

According to a recent survey, less than half of Gen Z parents reported enjoying reading to their children. Sadly, the attitude is having a trickle-down effect. The study also found that younger ...

Gen Z views dupes more positively than millennials, the report found. Louis Vuitton and Hermes were the most discussed brands for dupes among Gen Z and millennials. Content about luxury bag "dupes ...

IFIC found two-thirds of Gen Zers, aged 13 to 28 years, followed a specific dietary pattern or diet in 2024, compared to only 52% of Gen Xers and 42% of Boomers in the same year.

Experts who spoke to Newsweek attribute this shift in consumer demand in part to Gen Z's growing interest in sustainability and health. Between 2019 and 2024, approximately 2,800 chicken ...

Concerned that they're not prepared for the real world, Gen Z is turning to "adulting" classes for a crash course in basic life skills – learning everything from budgeting to changing tires and ...

After decades of steady decline, the share of Americans identifying as Christian has stabilized. One reason is the unexpected religiosity of Generation Z—young adults born after 2000—who are not ...

A college professor recently told me that every time he shows a movie in class, the kids rip it to shreds. They declare all sex scenes gratuitous. With the surgical coldness of an audit, they ...

To begin with, it’s definitely real, as Vox’s Christian Paz explains: The data we have from the last election suggests, broadly, at least two types of young voters: “Old Gen Z” — more ...