According to my observations, a new generation of consumers is rediscovering foam—but this time they’re trading the plate for ...

Inside the BuzzBallz boom - why Generation Z are obsessed - They are new brightly coloured orbs full of alcohol - but why ...

Unfortunately, Gen Z New Yorkers may have to live in the hellscape that Zohran Mamdani’s policies will create to realize what ...

Retro-tech and nostalgia tech are trends worth watching, as young people are carrying a fondness for simpler, more tactile technology.

It’s not even July, but it doesn’t feel too soon to declare this one of the most exciting summers for fashion in recent memory, and that’s largely thanks to Gen Z’s eclectic approach to getting ...

Gen Z often gets framed as the ultra-online, always-scrolling, avocado-toast-refusing wildcard generation, but scratch beneath the surface, and they’re surprisingly traditional. In fact, in several ...

Gen Z spending is growing faster than previous generations and will reach $12 trillion by 2030. Find out what they are ...

Gen Zers prefer jobs that help them develop specialized skills, leading them to pursue gig work — or assignments that offer ...

My generation came of age amid COVID and George Floyd. Can we muster the energy to protest Trump 2.0? We used up our energy stores building a movement for change a few years ago. Now, we’re rationing ...

Hindu revivalism, particularly among upper-caste Gen Z individuals. Global patterns, where young adults in Western societies are also shunning alcohol. “Unlike Millennials, who embraced party culture, ...

One London-based creator who has 1.2 million followers on TikTok suggests that her predominantly Gen Z followers had turned to astrology for a ‘sense of agency’ when life felt chaotic.” - Church & ...

As mentioned, Cruise ranks 4th among Gen Z’s favorite theatrical movie stars (and second overall for general audiences). He’s behind action-dynamo Dwayne “The Rock” Johnson, Deadpool ...