Sony Pictures and Gamefam, which calls itself “the leading metaverse media company for Gen Z & Alpha communities,” have ...

With a Charli xcx collab and more luxury fashion brands intrigued, Dress To Impress is moving beyond dress-up game to become ...

Users who successfully complete the presented challenges will earn some movie-themed rewards for their Roblox avatar ... “Reaching Gen Z and Alpha requires more than just traditional marketing ...

Gamefam is launching Karate Kid Training Simulator, a title that will immerse players in the world of the upcoming film Karate Kid: Legends, on Roblox.

Companies crave loyalty from the savviest of digital natives, but earning it will take a uniquely engaging approach ...

She shares insights on the shift from points-based loyalty programs to creating authentic emotional connections with consumers and reveals research about Gen Alpha's sophisticated digital behavior ...

You’ve just been hit with a full-blown case of “Italian Brainrot” — Gen Alpha’s latest hyper-online obsession that makes “Skibidi Toilet” look like Shakespeare. Born on TikTok in ...

Roblox players will soon be learning new karate moves starting with these four famous words: “Wax on, wax off.” Gamefam has teamed up with Sony Pictures to launch the free Karate Kid Training ...