Powerade's Xtra Sour sports drinks, Della Vite's new canned spritzes, Savage Rabbit vodka, Arizona Tea's Watermelon ...

Here is a RAGBRAI veterans' packing list. Tent. Stakes. Rain fly or tarp. Padlock (for tent's door). Sleeping bag. Air ...

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

W hen thinking about sodium in your diet, you probably picture salty snacks, canned soups, or fast food—not beverages. But surprisingly, some drinks contain high amounts of sodi ...

SEO data isn’t just for rankings. It’s a tool for brand intelligence. See how search trends exposed big shifts in the sports ...

Paige Bueckers, Juju Watkins and Cooper Flagg are officially ready for March Madness. Front-lining a new campaign for Gatorade, who knows how much athletes sacrifice to win, because as the world ...

Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand wants to land a slam dunk as the fans’ bottle of choice. The Coca ...

A trio of college basketball stars have joined POWERADE ahead of the hydration brand's latest March Madness campaign in the Spring. Defending National Champion Alex Karaban of UConn, All-American ...