The Smart Gx Bottle is available from Gatorade's website starting today. It costs $70. Gatorade will toss in a Sweat Patch and a pack of four pods of your choice at no extra cost.

If the future has charging water bottles, Gatorade is already there — simply plug the bottle in, charge it up, and you’re good to go. Well, almost: Gatorade says the bottle will last 3-5 days ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

Both the Gatorade Smart Gx Bottle and Gatorade Gummies have now launched via Gatorade. The bottle’s kit is priced at $70 USD and includes four packs of pods, two packs of Gx Sweat Patches and a ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...