The Gap had most likely decided to retire their widely-recognizable logo of over 20 years some time ago. What the company probably didn't anticipate was the general backlash its replacement would ...

Bill Chandler, vice president of corporate communications, tells Co. that Gap’s new logo could be thought of as a jumping-off point for something more permanent. And no, this isn’t all a PR stunt.

Friday afternoon resulted in mixed reviews of the new MySpace logo, one minor part in an upcoming site redesign. And of course, last Monday's Gap logo change drew wide-spread criticism from every ...

UPDATE: Between the Lines of Gap's Explanation for Changing Its Logo The Gap's redesign of its logo bears all the signs of morphing into a full-fledged PR disaster. Yesterday, the 24-hour-old logo ...