Gap is hitting the links with a new collaboration with Malbon Golf, the lifestyle sporting brand seen on PGA pros and stars ...

Home; Business; Features Gap's rebranding FAIL: 4 lessons. After its new logo was savaged online, the mega-retailer has reverted to its classic look.

Gap is seeing its turnaround efforts taking hold, but the retailer still faces tariff threats and slower momentum at sister ...

Swedish Golf Hall of Famer Jesper Parnevik models the collection with his adult children, actor Phoenix Parnevik and ...

Exclusive golf-cool meets mainstream Americana in the new Malbon x Gap collaboration. By ... designed to mimic the classic, iconic typography of the signature, blocky “GAP” logo, now, with the ...

It was a fuschia pink fleece with the signature white logo emblazoned across ... and with a new team tapping into what us, the consumers, want, Gap is back. But the brand hasn’t had an easy ...

Gap and Cult Gaia trade codes in a new collection of women's and kids' apparel ... The denim pieces are complimented with cropped and open-back tops, logo crewneck, ribbed long-sleeve shirts ...

The collection will be live on the official Gap website and available in select stores starting today, December 5, with the pieces running anywhere in price from $17.95 to $178 (USD).

I visited three Gap locations in New York City — Fifth Avenue, Grand Central, and Times Square — to see what the brand is doing well and what it needs to improve if it wants a resurgence in 2024.