Bill Chandler, vice president of corporate communications, tells Co. that Gap’s new logo could be thought of as a jumping-off point for something more permanent. And no, this isn’t all a PR stunt.

Gap is hitting the links with a new collaboration with Malbon Golf, the lifestyle sporting brand seen on PGA pros and stars ...

Thanks to this increased design sophistication, it's harder to pass off "lame work" like the new Gap logo. 3. Rebranding has to be more than just skin-deep For a rebranding effort to work ...

Gap is seeing its turnaround efforts taking hold, but the retailer still faces tariff threats and slower momentum at sister ...

Gap and Cult Gaia trade codes in a new collection of women's and kids' apparel ... The denim pieces are complimented with cropped and open-back tops, logo crewneck, ribbed long-sleeve shirts ...

There is also a children's hoodie with the Gap logo in front of an AT-AT, with a pair of matching sweatpants to go with it featuring a Stormtrooper helmet. Lastly, the new Gap Star Wars line ...

It was a fuschia pink fleece with the signature white logo emblazoned across ... and with a new team tapping into what us, the consumers, want, Gap is back. But the brand hasn’t had an easy ...

With a new CEO, Gap could go from a tired mall ... I noticed a considerable amount of shelf space devoted to Gap's signature logo sweatshirts, but I wasn't sure how much today's consumers care ...

--(BUSINESS WIRE)--Today, Mattel, Inc. (NASDAQ: MAT) and Gap announced a new apparel collaboration inspired ... an offering of tees, skirts, logo hoodies, denim, button-downs and accessories ...