A new study by Fandom dispels stereotypes about the demographics of those most likely to play video games, with 52% of millennials identifying as gamers.

Women also make up 50% of PC video game players and 54 percent of mobile game players. These statistics challenge the narrative that women don't make up a significant portion of gaming audiences ...

However, this sets up an attendant challenge, as DFC finds that the top 10% of the gaming audience in 2024 accounts for 65% of overall industry revenue. The bottom 90% of the audience only ...

Slate readers are over, declining—a dead demographic ... what writers at not one but half a dozen online gaming publications did to their audiences last week, and it points to a significant ...

But younger demographics, who make up a key part of today’s gaming audience, will continue to demand more. The latest research shows Gen Z is 59% more likely to want video interactivity and 69% more ...

According to GLAAD, 17 percent of the total gaming audience identifies as LGBTQ, or about one in every five players. This figure falls in line with statistics for Generation Z.

Nearly 1 in 5 gamers identify as LGBTQ+ but only 2% of games have queer content. GLAAD has a plan to fix this disparity.

In its survey, GLAAD — the world’s largest LGBTQ media advocacy group — found that 17 percent of the total gaming audience identifies as LGBTQ, or about one in every five players. This ...

Our precise and reliable audience analytics are ... where we provide specific gaming insights. But we think the increased demand by older demographics or TikTok, which has obviously created ...

Still, since Twitch demographics are constantly shifting, you might be able to connect with the right audience in an older demographic more interested in how-to videos and media from their era ...