Adventure Gamers—a beloved game site dedicated to point-and-click adventure gaming since 1998—has become a cruel pastiche of its former self. The site, primarily run by volunteers and enthusiasts, has ...

The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request.

New Framework Provides Clarity, Consistency, and Confidence for Measuring Gaming Advertising Campaigns NEW YORK, June 26, ...

The Dutch Gaming Authority (KSA) has warned sports betting giant BetMGM after violating national advertising ad rules. BetMGM has run an advert featuring famous Barcelona soccer player Lamine ...

The 25 highest-paying college majors—more than half earn at least $100,000 by mid-career ...

Crypto gaming and gambling campaigns are the most expensive way to acquire users with existing crypto wallets, ranking highest in cost among all sectors of the crypto industry, recent data shows.

With 213 million gamers in the U.S. alone and global gaming ad spend expected to reach $11.5 billion by 2027, the pressure to act is greater than ever. Bad ads are not inevitable. Lasting change ...

But EMARKETER projects gaming ad revenue will grow by single digits through 2028, with the segment’s share of US digital spend hovering around less than 3% each year. Meanwhile, audiences aged 13-24 ...

Samsung says that “The Six” -- a popular trivia game that became available on Samsung's gaming hub in 2024 -- will be the first of a portfolio of turnkey games to feature playable ads.

APP’s ad network, driven by its AppDiscovery platform, continues to grow, with CY25 revenue estimates of 41% possibly exceeding expectations. Unity is on track to launch a new monetization model ...

Liftoff's 2025 Non-Gaming Ad Monetization Trends Report is based on data from the Vungle Exchange, from 159 billion ad impressions and 20 billion clicks from September 2023 to October 2024.

Liftoff's 2025 Non-Gaming Ad Monetization Trends Report, published today, reveals ad revenue for non-gaming apps has doubled year-on-year, growing by 116%. For entertainment apps specifically ...