With major unveilings scheduled for late 2025 and early 2026, now is the perfect time for companies to get involved and stay ahead of the curve in color innovation. The Future is Bright: The Road ...

No matter the color, Nike's Air Flightposite sneaker is a thing of marvel. Its flowy, sculpted design was ahead of its time ...

A deep purplish shade, Future Dusk—Coloro’s Color of the Year for 2025—taps into the zeitgeist around AI, space exploration, and other revolutionary ideas. Skip to main content.

While it is unlikely that future phones like the Samsung Galaxy S26 or Apple iPhone 17 will feature E-Color Shift, this technology could eventually be included in new smartphones in the coming years.