It wasn’t my intention to offend or disrespect MIKE in any way, the act of playing chess during a MIKE concert was a reference to a meme that had gone viral on socials about a year ago, and I ...

And consumers over 21 can comment on a dedicated Bud Light post on Instagram for a chancd to win $10,000 and Bud Light gear for a party at home. When the ad appears in the Big Game, it won’t be ...

Bud Light no longer the best-selling draft beer at bars, data suggests by: Michael Bartiromo Posted: Dec 16, 2024 / 03:38 PM EST Updated: Dec 16, 2024 / 03:38 PM EST ...

Bud Light is back at the Super Bowl, this time with a funny “genie” to grant drinkers’ wishes. The beleaguered beer brand could have used a few miracles itself after one of its rockiest ...

Comedian Shane Gillis will partner with beer brand Bud Light following a dismal few months for the brand over backlash to its partnership with transgender influencer Dylan Mulvaney.

Other memes focused on the results of the boycott: Bud Light’s sales last spring and summer dropped by more than 10% compared to its sales from the same time period in 2022.

As the Journal reports, the Mulvaney sponsorship cost “Bud Light its title as the top-selling U.S. beer to Modelo Especial,” and they are still floundering.

Bud Light departed from that model for last year’s Super Bowl ad, which depicted “Top Gun: Maverick” star Miles Teller and his wife dancing to telephone-hold music after cracking a cold one.

Bud Light is set to lose refrigerator space at a vast network of stores belonging to key beer sellers like Walmart and 7-Eleven, since the retailers typically reapportion shelf space based on ...

Bud Light's parent company reported that a survey of some 170,000 U.S. consumers during the second quarter found a majority of Americans still have a favorable view of the brand, and 80% are ...

To get into specifics: “In the month ending July 15, Bud Light’s US sales were down 26.5%, while Modelo’s were up 13.5%. Bud Light held a 6.8% share of the US beer market in that period ...