Crypto analysts look at the FOX token's price gains and ask if they're a reflection of the latest promotion – or the start of a new trend. BTC $94,778.94-0.31 % ETH $1,807.27-0.32 % ...

It hit $0.68 about an hour after the 11:00 a.m. ET announcement.ShapeShift is in the process of airdropping 340 million FOX tokens to all past users.