Linda Boff could have written a ticket for any CMO job in the universe. With experience at NBC, Citigroup, and two decades at ...

Flowwow reveals how social platforms and retail tech fuel £41B in emotional purchases. Discover how UK brands can tap into ...

If you’ve been around the governance, risk and compliance (GRC) space for a while, you likely remember the days when GRC workflows involved manually ...

Fast-fashion giant Shein has been hit with a formal EU complaint over alleged "dark patterns" in its online marketing.

Leaders of Travel + Leisure and the country's largest publishing company Dotdash Meredith visited Charleston to chat travel ...

The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...