Yet everything has its pros and cons, and focus groups are not an exception. Let’s look at them critically and see what can push you to or deter you from diving into this new activity headlong.

Focus group usually refer to a group of 10 or fewer volunteers who gather to discuss a particular product or idea. The market research firm will ask them a series of questions or give them a ...

The shire's focus group has met for the first time. Twelve members of the local community came together to discuss the different arguments for and against water supply fluoridation. Council's ...