Eagles star running back Saquon Barkley won't just be televised on the field during Sunday's Super Bowl LIX. He's also the lead in a commercial for a startup valued well into the billions.

Saquon Barkley teases Super Bowl run in a tongue-in-cheek ad for Flipz snack foods. Barkley’s ad is running on Flipz’ ...

Flipz, known for its chocolate-covered pretzels, has launched a new limited edition flavour, Blueberry Donut, available exclusively at 7-Eleven stores nationwide in the US. This product aims to ...

In the video promoting Flipz chocolate-covered pretzels, Saquon Barkley talks about how he has flipped the script since joining the Philadelphia Eagles this past off-season. ”What’s up ...

The star running back, who turns 28 on Feb. 9, is teaming up with Flipz for a new ad — just in time for the big game and his own big day Brenton Blanchet is a writer-reporter at PEOPLE.

The covered pretzel brand now transforms another popular food into a more portable, snackable item. The blueberry donut is a terrific vehicle for Flipz. It is popular with both young and old.

The salty-sweet snack brand thinks a partnership with the NFL's hottest star will pay off, even without a Super Bowl ad.

It is to win it," he adds. As for Barkley's latest partnership with Flipz, the athlete says he is a longtime lover of chocolate-covered pretzels and has been eating the treat for a "very long time." ...