In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its ...

The AAC is rebranding itself as part of a wide-ranging effort to fuel growth and elevate its position in a quickly changing college-sports landscape.

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," officials announced Monday.

The SEC Media Days this week highlighted the ongoing rivalry between the SEC and the Big Ten in college football.

The AAC will no longer be used as an abbreviation as the conference announces a rebrand with a shortened name.

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...

After the past few years of conference realignment and expansion, some leagues are barely recognizable. The American Athletic ...