When Gap introduced — then quickly retracted — a widely rejected new logo in late 2010, it gave us all a lesson in the high cost of undervaluing how customers feel about brand identities.

We're coming up on the 10th anniversary of Ride Cincinnati, and this morning they are here to unveil their new logo and get you registered for this year's race.

CEDAR RAPIDS, Iowa (KCRG) - Bicycle enthusiasts now know the logo and theme for the next Register’s Annual Great Bike Ride Across Iowa. RAGBRAI officials posted the new logo to their Facebook ...