Was Fireman Sam YOUR hero next door? Did you follow the fire teams' journey from the good old days of animation and kites stuck up trees through their CGI facelift of 2003? Did you yell “Noor ...

A fire service has axed the use of Fireman Sam because the character is 'outdated' and 'not inclusive'. The decision to do away with a mascot from the kids TV show, in an effort to encourage more ...

The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...

A fire service says it will no longer use Fireman Sam in its promotional material because the character is outdated and not inclusive. Lincolnshire's chief fire officer Les Britzman suggested the ...