Ferrari Brand Strategy: The Italian company renowned for its Formula One racing team and high-powered sports cars adorned with the Cavallino Rampante logo is launching a fashion collection on ...

I WAS WALKING into a cafe in Monterey, Calif., a few weeks ago when I saw a man walking out, wearing a red-brimmed cap carrying the Ferrari emblem: the Cavallino Rampante on the yellow shield. He ...