Fresh-faced NAMM CEO John Mlynczak, who started in the role in May 2023, has been working hard to change that, however, convincing major industry players – including Fender, Gibson and Marshall ...

2025 marks Fender’s return to the NAMM Show, and it’s safe to say they’re back with a bang.

Fender’s curvy Stratocasters, Telecasters and Jazz Basses have been must-have features of guitar shop walls for decades. Music retailers, including mom-and-pop shops and big national chains such ...

This year’s NAMM is set to be a particularly notable edition, though, because it will see the return of several big companies – Gibson, Marshall and Fender included – who were absent from ...

NAMM 2025: It’s here!The most exciting event in the guitar gear calendar is back, and it’s set to be the biggest since 2020. We’ve got the return of Fender, Gibson, Marshall, and more ...

First-time attendees are often in a state of awe as they walk around the NAMM Show, the enormous annual trade show staged by the Carlsbad-based National Assn. of Music Merchants at the Anaheim ...

NAMM 2024: The idea of Fender's accessories announcements don't exactly get the pulses racing every January, compared to the thrills of guitar amps, pedals and guitar launches. But consider this: ...

The Fender Strat is one of the most legendary guitars ever made and the company unveiled the future of the line at the NAMM show in Anaheim, Calif. The new Fender VG Stratocaster is the first ...

At NAMM, which attracts some 150,000 people, we saw guitars that were filled with water (more on that in a minute) a model that resembled a mirror with strings, and a model with multiple holes in ...