Using brow pomades or mascaras to fill in sparse areas while ensuring the brows have an upward tail can lift the face. Tailoring your brow routine to your current hair color and face shape ensures ...

With Pamela Anderson’s signature look back in fashion, here’s how to get pencil thin arches yourself (and avoid overplucking) ...

There are countless procedures available to help women look younger, but often, the most effective ones are non-invasive.

Big hair, bare legs and 110mm heels are key to the First Lady’s ‘Republican glam’ look – but can our expert be convinced that ...

Beauty writer Carol Lee recounts her lifelong quest to find the best eyebrow pencils and consults experts to compile a dozen ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...