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The FedEx logo consists of the word 'Fed' in purple and 'Ex' in orange. At first glance, it seems quite straightforward, but the negative space between the last two letters actually forms an arrow.
People have been left gobsmacked after realising there's a hidden symbol in the FedEx logo, and it's been staring them in the face this whole time - now they can't unsee it ...
Since the first logo for the brand was created in 1973, it has been through three redesigns. But it was in 1994 that ArtCenter grad Lindon Leader came up with the legendary FedEx logo that we all ...
People have been left gobsmacked after noticing there's a hidden symbol inside FedEx's logo - and it's not the arrow. As eagle-eyed customers will know, the delivery company's logo is more than a ...
Take a close look at these 7 logos that reveal some subtle marketing tactics. ... High-yield savings accounts; ... FedEx — The FedEx logo hides an arrow in its negative space.
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