After UnitedHealthcare CEO Brian Thompson was gunned down this week, the insurance giant memorialized him in a Facebook post, ...

Likes will no longer help you as much as Loves. Facebook’s algorithm is now rewarding posts that get more Reactions – whether it’s Love, Haha, Wow, Sad, or Angry – with more visibility in ...

Eventually content producers and publishers will get more granular detail on how people are responding emotionally to posts. So how are Facebook users reacting to Reactions?

you'll see a summary of the three most frequent reaction icons. On the other end, the person receiving them will get notifications saying someone "reacted" to the post. "People come to Facebook ...

Facebook's solution to the frequently requested "dislike" button is here. The company revealed today it is testing "Reactions," a set of six emoji that can be chosen when liking a post simply ...

Do you need a hug? Facebook has added a new reaction that can help. As people socially distance, they’ve turned to Facebook to check in with their friends, family and neighbors. When people post ...

We’ve known since last year that Facebook was working on a replacement for the Like button, which offered quick reactions to posts, but could be awkward when users “like” a post that isn’t ...

Starting in 2017, Facebook’s ranking algorithm treated emoji reactions as five times more valuable than “likes,” internal documents reveal. The theory was simple: Posts that prompted lots of ...

a product design director at Facebook who worked on the reactions product. At the time, users had the option to post a sticker or---gasp---leave a written comment on a friend’s story.

When you like or react to a Facebook post, that information becomes available to the masses. Anyone who can see that post can see who responds to it and how many reactions it has accumulated.