In Vietnam, former researches measuring the Loyalty of customers engaged in Social Networking sites, such as: Facebook, are still rare, especially in the travel industry. This research aims to fill ...

Primary brand extensions must use Virginia Tech brand guidelines and licensing guidelines. The secondary brand extensions are the units that report up to the primary brand extensions. Examples of ...

Colorbar, which has more than 100 outlets and sells through over 1,200 multi-brand stores including Shoppers Stop (SHOP.NS), opens new tab and Lifestyle, also plans to open 15–20 stores this ...

Apple has been named the most valuable global brand for the fourth consecutive year, according to the 2025 edition of Kantar's BrandZ report, with its brand now valued at $1.29 trillion — a year ...

Adin Ross lost out on some money following his recent Doechii comments. Earlier this week, Ross reacted to Doechii’s controversial Met Gala incident on his stream, calling her “entitled” and ...

Branding is no longer just about logos and slogans. Companies are embracing new strategies to stay relevant, connect with audiences and build lasting loyalty. Whether it’s by leveraging ...

Originally sold by Novo Nordisk under the brand names Victroza and Saxenda, the drug has been available in generic form in the US since last year. Like Ozempic, liraglutide is a GLP-1 agonist that ...

MILAN, May 14 (Reuters) - U.S. private equity group Carlyle Group is expected to clinch in the coming days an accord to sell Italian fashion brand Twinset to local investment firms Borletti Group ...